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This is your sales/services page: & it is the most important component on your site! No sales no business
Outline in detail what your key services are (1 or 2)
Describe your clients pain points and challenges (show them that you understand them)
Remind them how this problem is affecting their life Give them the solution to their problems
Ask a question at the end that evokes emotions or drives them to a "next step" ex: Book a Call, Join a Webinar, etc.
Now you’ve caught their attention, your next task is to visually show your visitors what to do next. This is where your call-to-action (CTA) plays an important role. It provides directions, and tells your users how to move forward.
Calls-to-action mostly appear in the form of buttons or links, so it’s important that they’re short and snappy – no more than a few words long. They need to provide direction, and the more interesting you can make them, the more likely your users are to click them.
There are typically two different directions you can go with this: Dive into the problem or challenge, setting up the solution. Dive straight into the benefits of the offer The one you choose will depend on the service, target market, and customer feedback. Some services are focused on eliminating a very prominent pain point. The problem is top of mind when the customer is searching for a solution, and solving that problem is the motivating factor for making the purchase.
In these scenarios, we want to focus on that problem and how we solve it. For other services, it may be less about solving a problem and more about providing a better solution with more benefits. In these scenarios, you might skip the story section and dive straight into the benefits.
This step is really important, and it’s one that a lot of service businesses leave out. It’s not enough to simply state the problem you solve. You also need to explain how you solve it.